The simulation methodology is based in comparing the baseline scenario with the target scenario. Management has to analyse the action to be taken to reach the objective, such as increase capital, increase market share, increase in unit prices, decrease costs, and increase in bank borrowing. Finally implement the action.
We will explain the theoretical foundation to analyse each action followed by the use of the Business Game to provide a theoretical and a practical approach.
As a yardstick in judging how good is a ROIC an average ROIC between 10% to 20% after two years of operations would be considered a bad investment. It approximates the same income that an investor would obtain by saving the capital in a bank instead of risking it in a new
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