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2.4 Obtain 20% ROE by End of Y2

Why to analyse how many licenses to sell to obtain 20% Return on Equity (ROE) by End of Y2?
Among the main reasons why investors risk their capital in a company is to obtain a good to excellent return on their investment, taking into account the risk they face that the company may not achieve the forecasted level of sales, which may cause losses and significantly reduce equity. Shareholders have demanded that ROE must be at least 20% at the end of Y2. As a yardstick ROE 10% to 15% is judged as a good return in the UK and worldwide markets. 

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